On Monday 4th September 2017, team Project Kansas left John O’Groats to travel south towards Lands End. By the evening of Saturday 9th they need to be back to the start in John O’Groats again if they were to break the current Guinness World Record of 1,694 miles in 5 days and 21 Hours. This record has stood unbroken for 7 years. Solo rider, James MacDonald needed to ride an average distance of just over 300 miles each day. Partnering with technical supporters Dimension Data and Endura, the team engaged with the cycling community and showcased sports technology in real time. They made use of accurate physiological data and analytics to enable better decision making as the challenge developed.
Suffice to say, James and Project Kansas not only achieved their challenge, they beat the current record by 3 hours, 5 minutes.